The founder
Marc Hoag
Founder first. Lawyer second. Builder always.
The founder chapter
I passed the California bar in 2008, right as the economy collapsed. With no firms hiring, I did what seemed crazy at the time: I started a company instead. That detour became a decade in startups. I built and ran a venture-backed company, co-founded another, and hosted a 200-episode podcast on autonomous vehicles. I learned firsthand what it takes to go from idea to product to market, and all the ways it can go wrong.
The lawyer chapter
In 2025 I relaunched my practice as an AI-focused firm, and was appointed Inaugural Chair of the Beverly Hills Bar Association's AI & the Law section. I've also published research on copyright law and AI training data. That background is why we take privacy, data, and platform rules seriously in every app we ship. (Skyriven itself is a studio, not a law firm.)
The builder chapter
When tools like Claude Code and Cursor hit a tipping point, I did what any founder would: I started building. Not toy projects. Real software: iPhone and iPad apps like Towne, Lunatic Fling, Paperwing, Saccade, and FloodRoute, Mac menu bar tools like EZKanban and Blinken, and web platforms like Finnly. All of it is on marchoag.com.
What I learned: building with AI isn't really about typing code. It's product judgment at high speed. You define what matters, make a thousand small design decisions, and direct powerful tools to execute them. Done well, it's the fastest way to turn an idea into something you can hold.
Why a studio
Skyriven is the studio I wish I could have hired as a founder: senior, fast, honest about trade-offs, and obsessed with the details. We ship our own apps because it keeps us sharp. We build yours because there is nothing better than watching someone's idea become real in their hands.
The timeline
- 2008
Licensed to practice law in California, right as the economy collapsed.
- 2010s
Founded Venturocket, a VC-backed jobs marketplace. Co-founded a second startup.
- 2016–23
Hosted Autonomous Vehicles with Marc Hoag, a 200-episode podcast.
- 2025
Relaunched an AI-focused law practice; appointed Inaugural Chair of the BHBA AI & the Law section; started shipping production apps with AI.
- 2026
Founded Skyriven. Shipping apps across iPhone, Mac, and the web, ours and our clients'.
Got an app in your head?
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